Goth Kawaii is a mixture of creepy and cute, pastel colors and a dark palette; it incorporates more than one aesthetic.
Kawaii(カワイイ) is more than consumer products. Many mascots represent police forces, train stations, tv stations, and districts in Japan.While its culture is from Japan, it’s crossed into the USA in a big way. From plushies to fashion, young Americans are consuming this culture with gusto.
Menhera is a Japanese slang word that means mental health-er. The fashion style is related to the term. It is part of a counterculture movement to end the stigma against mental illness in Japan.