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I’ve seen these specific PJs do numbers on TikTok and generally online. They are the perfect gift for someone who loves Sanrio, cute aesthetics, typically has kawaii fashion taste, or just wants some adorable set of pajamas!
Kawaii(カワイイ) is more than consumer products. Many mascots represent police forces, train stations, tv stations, and districts in Japan.While its culture is from Japan, it’s crossed into the USA in a big way. From plushies to fashion, young Americans are consuming this culture with gusto.