Kawaii(カワイイ) is more than consumer products. Many mascots represent police forces, train stations, tv stations, and districts in Japan.While its culture is from Japan, it’s crossed into the USA in a big way. From plushies to fashion, young Americans are consuming this culture with gusto.
Menhera is a Japanese slang word that means mental health-er. The fashion style is related to the term. It is part of a counterculture movement to end the stigma against mental illness in Japan.