Finding your go-to stores for kawaii clothes can be overwhelming if you don’t know where to start. However, as a fellow kawaii enthusiast, I’ve done some research to show you 4 of my must-know kawaii apparel brands! These four brands cover a variety of styles, aesthetics, and price ranges.

A “must-know” kawaii apparel brand has variety, affordability, and credibility. 4 must-know kawaii apparel brands are:

• YesStyle: J/K-fashion casual wear and cosplay.
• Sanrense: Kawaii basics and shoes.
• SpreePicky: Kawaii basics, swimwear, plus size pieces.
• Paloliworld: Unique kawaii pieces like lingerie and cosplay.

This is just a quick rundown of what each brand has to offer! However, if you look closer into their brands, there’s an entire sea of kawaii clothes to look through. These five kawaii apparel brands provide everything listed above and even more.

1. YesStyle: K-fashion Casual Wear

YesStyle has a massive collection of different kawaii clothing. They offer J-fashion, cosplay, and many different kawaii styles. But, they’re most known for their huge selection of K-fashion casual wear!

If you feel uncomfortable wearing J-fashion kawaii apparel in public, K-fashion from YesStyle might be a great fit for you! They offer kawaii clothing that doesn’t make you stand out from a crowd (asides from looking amazing, that is). K-fashion casual wear has a lot of neutral or muted colors. If white/black/pale colors make you feel more comfortable than bubblegum pink, you should consider trying K-fashion.

YesStyle is a bit pricier than the other brands we’ll talk about. However, they run frequent sales on many of their items which makes them affordable as long as you’re on the lookout! While this kawaii apparel brand specializes in K-fashion, it also offers many J-fashion clothing and cosplay clothing/accessories. If you’re on the hunt for some kawaii cat ears, you should try looking at YesStyle. YesStyle also has a large social media following as well as a lot of credibility to their brand name.

Instagram：@yesstyle

2. Sanrense: Kawaii basics and shoes.

Sanrense is another one of my top 4 kawaii apparel brands because they offer so many different basics! Sanrense has a ton of basics, such as skirts and dresses. These “kawaii basics” make it easy to expand your wardrobe and use the same pieces for multiple cute outfits. If you can’t afford to go on an all-out kawaii shopping spree, you’ll be able to make a lot of kawaii and unique looks with just a couple of pieces from Sanrense.

Something else that makes Sanrense unique is that they have a vast kawaii shoe selection! Finding kawaii apparel brands that offer both clothing and shoes can be a struggle. Kawaii shoes are a little harder to come by on other kawaii apparel sites. Sanrense carries so many different types of kawaii shoes that I doubt you’ll ever run into that problem again! If you’ve been looking for the perfect pair of kawaii shoes to go with your favorite outfit, try Sanrese.

Another thing about Sanrense is that it’s very affordable. Their products typically range from ~50 USD or lower, and they run frequent sales. If you’re looking to expand your kawaii wardrobe without breaking your budget, this is a great kawaii apparel brand to look at.

Instagram：@sanrense

3. SpreePicky: Kawaii basics, swimwear, plus size pieces.

SpreePicky is another well-known brand, and for a good reason! They specialize in kawaii basics, similar to Sanrese. What makes them different? They have a much larger selection of kawaii graphic tees or other tops with kawaii art/patterns on them! This makes for great statement pieces that still feel comfortable and kawaii.

SpreePicky also offers a plus-size selection, which is something we don’t often see in kawaii apparel. This makes them inclusive, and there’s something for everybody! All of their plus-size styles are extremely kawaii, and the selection is actually fairly big compared to other brands.

You can also find kawaii swimwear at SpreePicky, which is something pretty unique! If you’re planning on hitting the beach or pool this summer, then SpreePicky has some adorable swimsuit styles for you. SpreePicky is also affordable, with their price ranges being ~75 USD or lower, and with frequent sales.

Instagram：@spreepicky

4. Paloliword: Unique kawaii pieces like lingerie and cosplay

And last but not least, the final kawaii apparel brand I have for you today is Paloliworld. This brand carries a lot of unique statement kawaii apparel. This includes sexy and cute lingerie and a lot of different options for cosplay. They have the biggest cosplay selection out of all of these brands, including (but not limited to): pet play, bunny, maid, etc.

From cat ears to sexy bunny suits, if you’re looking for a cosplay outfit, Paloliworld is for you! Their huge variety will make sure you find whatever you’re looking for. They even have 25 different maid dress/lingerie options in their “maid” collection!

Although they have the biggest cosplay section, they also have a very large lingerie selection as well. The iconic fluffy Sanrio bra and shorts set? They have it! If you’re looking to make a statement while looking cute or just want some super unique kawaii pieces in your wardrobe, I would recommend Paloliworld. Whether it’s for cosplay or just wearing it casually, something at Paloliworld will surely catch your eye. Paloliworld is also affordable, with most items being under 50 USD. They also have sales on many of their items.

Instagram:@Paloliworld

Conclusion

These are my four must-know kawaii apparel brands, and I think the reasons why are obvious! There’s a fantastic variety of different kawaii aesthetics and styles. All of these brands are affordable, so you can look cute without spending too much, and they all have a very large social media presence with tons of happy reviews (lots of credibility)!

Written by Jia L